In spring 2008, several Finnish universities, the City of Espoo and Bonavita Oy established a company called Well Life Center Oy. The mission was to continue development of Laurea university’s WLC concept where research, development, public and educational services and companies collaborated under the same roof. Well Life Center was located in the city of Espoo and also hosted a Senior Center for proving counseling to senior citizens.
The company changed its’ premises and name in early 2009 and announced plans to expand the ‘village’ with two new buildings to form a center for wellbeing expertise.
During 2009 and 2010, the company started a number of wellbeing business initiatives such as ‘Active Life Home’, took part in the Shanghai World Expo and continued real estate development for the new buildings.
In 2012, the company had reached its’ key milestones and several development projects were ripe for a commercial launch. The owners decided to find parties, who would be interested in continuing the company operations and fulfill the need to operate on a commercial basis. At the end of 2012, a group of suitable private investors were found and the company shares were sold to the new owners. Former owners remain as strategic advisors to the company.
In 2013, the company, with its’ new investors, continues to expand the operations both in Finland and abroad. The global aging phenomenon creates demand for new service innovation.